Daniel Viertbauer backstage in a black cap and glasses

Daniel Viertbauer working with an artist in a green hotel room

A festival stage at night in front of a full crowd

Daniel Viertbauer

Building artist careers, culture projects and (music) businesses.

Music Executive · Entrepreneur · Consultant

12+ years across music, entertainment and culture.

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Building careers, not just campaigns.

Through LABEL 4, I work across artist management, record label and publishing — connecting creative development with positioning, releases, partnerships and long-term career strategy.

Artist management — Record label — Publishing — Career strategy

Artist careers: Development · Management · Strategy · Releases

Creating culture with brands.

From international culture marketing to artist relations and live experiences, I develop projects that create a credible connection between brands, artists and audiences.

Culture marketing — Artist relations — Partnerships — Live experiences

Culture projects: Brands · Artists · Live Experiences · Partnerships

Photo: Matthias Heschl

Building ventures in music and beyond.

I combine international industry experience with entrepreneurship and consulting — helping labels, agencies, brands and founders turn ideas into focused, sustainable businesses.

Entrepreneurship — Consulting — Strategy — New ventures

(Music) businesses: Entrepreneurship · Consulting · New Ventures · Growth

12+ years

across music, entertainment and culture.

Selected experience / 2014—now

Experience spanning international marketing, artist relations, independent label operations, culture marketing, media, live projects and education.

Daniel Viertbauer at the side of the stage with Thorsteinn Einarsson

Daniel Viertbauer with a Red Bull racing mascot in the paddock

Daniel Viertbauer with Imagine Dragons holding award plaques

Daniel Viertbauer speaking on stage at Haus der Musik

Experience behind the work

LABEL 4

Co-Founder

Artist Management · Record Label · Publishing · Live Events

Co-founder of an independent artist management, record label and publishing company, working across artist development, marketing campaigns, releases and long-term career strategy.

Visit LABEL 4

Red Bull HQ

Global Culture Marketing

Music Projects · Artist Relations

Universal Music

International Marketing

Artist Relations

Los Angeles, CA

Film Industry

Music Business

Media & Radio

Music TV · Radio Host

Podcasts · Interviews

Speaking & Education

Lecturer · Speaker

Music Business Education

Selected Archive — Daniel Viertbauer

Katy Perry